Definition

Digital risk encompasses all forms of potential harm that stem from a business's reliance on digital systems, data, and platforms. It includes active threats like cyberattacks and data breaches, but also systemic risks like platform dependency, revenue disruption from algorithm changes, AI liability exposure, and reputational damage from online attacks.

Digital risk differs from traditional cybersecurity in scope: it includes not just technical vulnerabilities but business exposure from how digital tools are used, what data is held, which platforms are depended upon, and how digital reputation is maintained.

Example

A small retailer that processes payments online, stores customer purchase history, and relies on Google organic traffic for 60% of sales carries digital risk across at least three dimensions: payment system security, data breach liability, and SEO/revenue risk from algorithm changes.

Important Distinctions

Digital risk is not the same as IT risk. IT risk is about technology systems failing or being compromised. Digital risk is broader ... it includes business model risks, legal and regulatory exposure, and reputation risks that arise from how a business operates in digital channels.

Related Terms