Assess Your Digital Risk

Digital Risk Assessment

Understanding your digital risk exposure is the first step toward protecting your business. Use this framework to assess where your greatest vulnerabilities lie.

Step 1: Inventory Your Digital Assets

List every revenue-generating or customer-facing digital property:

• Your main website and any microsites
• E-commerce platforms or booking systems
• Social media accounts tied to your brand
• Email marketing lists and CRM data
• Any AI tools or automations you depend on

Step 2: Identify Your Risk Exposure

For each asset, answer these questions:

• What happens to revenue if this goes down for 24 hours?
• What customer data is stored here, and is it protected?
• Who controls access, and how many people have admin credentials?
• When was the last security audit or backup test?

Step 3: Prioritize by Business Impact

Rank each asset by how much revenue or reputation damage a breach or outage would cause. Focus your protection budget on the highest-impact assets first.

Step 4: Close the Gaps

Review our Risk Tools Directory for software, services, and insurance products that address your specific exposure. Read our Risk Management guides for implementation guidance.