What is digital risk?

Digital risk covers any threat or vulnerability that stems from your business's dependence on digital systems. This includes active threats like cyberattacks and data breaches, as well as systemic risks like platform dependency, SEO volatility, and AI liability.

Unlike traditional business risk, digital risk is often invisible until it materializes. A server misconfiguration, a successful phishing attempt, or an algorithm change can cause serious damage with little warning and no physical evidence of the problem.

The six main categories of digital risk are: cyber threats, data breaches, revenue risk, AI risk, business continuity risk, and reputation risk.